earned media is priceless

I have been in public relations for nearly 10 years and it is by far the furthest from what most people think, when they think of public relations…Hello…Samantha Jones was the whole reason I ever wanted to do PR! While it has its share of fun events, networking opportunities and travel, the day-to-day is often grueling. While our clients want to see results, what it takes to get placement is far more than luck of the draw, it takes thoughtful communication, strategy, research and an exuberant amount of time, but the reward of a media placement is worth it!

I think the biggest misconception about PR is that it means instant media placements, and it is not! While, I know in my mind if you come to me with a compelling story to tell, and passion for what you do, then 9/10 times, yes you will get placement. The relationship between a publicist and a client is a collaboration, and the goal is earned media, and the purpose must be more than website clicks, you must feel that the world will benefit from hearing about your brand, services, and expertise, because if you do, then your publicist will be able to convey that, and that is what journalists want.

EARNED MEDIA IS PRICELESS - When you first engage with a PR agency and they are developing story lines, they will be pitching mid to top tier media, and you may get interest from those “smaller” publications. Regardless of popularity you must know that ALL earned media is valuable. I should say, there are expectations, and a publicist will vet every journalist that responds to a pitch beforehand, the intention is to make it worth while for all parties involved, that said - I can’t express enough how important it is to get in front of as many people as possible! If you truly care about sharing your message with the world then you will understand this.

Public Relations is a marathon not a sprint. Your main goal should focus on keeping your brand in front of decision makers. It’s a long game, not one that is played in one or even just three months. You will find the greatest reward the longer you stick with it.

“The biggest misconception about PR is that it can happen quickly”